Over the two days, participants enjoyed a diverse program that included presentations of statistical data, innovations in Research and Development with tastings of new products, and visits to the Poultry and Derivatives Industrial Unit as well as the new Thermally Processed Products Industrial Unit.

The event featured inspiring talks, such as the one by sales consultant Marcos de Oliveira, who addressed the theme of Productivity, sharing strategies to optimize daily operational results. Environmental and Sanitary Engineer Cryslara Lemes gave a presentation on Sustainability, highlighting the role of the industry in environmental preservation and the conscious use of natural resources.

Other standout moments included a presentation by specialist Ana Pelegrino, who spoke about extending quality to the end consumer, and a lecture by Albeneir Mello from Dale Carnegie & Associates, offering valuable insights on Service Excellence. Technology took center stage with Giuliano Tomazini, Friato's Industrial Director, showcasing the company's investments in smart equipment within the Industry 4.0 concept.

The event concluded with a Closing Dinner, where attendees celebrated another year of achievements and strengthened partnerships for the coming year.

With the success of the 17th National Sales Meeting, Friato reaffirms its commitment to excellence, innovation, and fostering strong relationships with its partners, preparing for an even more promising year ahead.