The awards were presented during the “Hubbard Em Foco” events held in the cities of Chapecó (SC), Cascavel (PR), Pará de Minas (MG), and Campinas (SP). The meetings brought together more than 250 poultry industry professionals and partners in an intensive technical program focused on innovations in genetics, production performance, and poultry nutrition.

During the official ceremony recognizing the best Hubbard breeder and broiler flocks, Friato received certifications highlighting its operational excellence, commitment to quality, and outstanding results achieved throughout 2024 and 2025.

Among the company’s main achievements are:

1st place nationwide in actual feed conversion for broilers, with an index of 1.256, certification awarded to Nutriza;
2nd place nationwide in actual feed conversion for broilers, with an index of 1.404;
3rd place nationwide in actual feed conversion for broilers, with an index of 1.42;
Recognition for breeder productivity, highlighting Flock 304, which achieved an index of 159.9 chicks per housed bird at 65 weeks of age;
Productivity recognition for Flock 304, reaching 206 eggs per housed bird at 65 weeks of age.
The certifications received represent the result of work based on technology, efficient management, high-performance genetics, and the dedication of teams involved throughout the entire production chain.

For Friato, these achievements reinforce its continuous commitment to excellence, innovation, and sustainability in poultry production, consolidating the company as one of the national references in the sector.

“These results reflect the daily commitment of our teams and partners, as well as the constant pursuit of technological advancement and production efficiency. It is a recognition that further strengthens Friato’s credibility in the market,” the company highlights.

The Hubbard 2024/25 awards demonstrate that investment in genetics, precision nutrition, and efficient management continue to be fundamental pillars for improving production performance and ensuring high-quality products for consumers.