Communication Advisory
Pink October Campaign
Breast cancer, we need to talk about it!
quinta, 12 de novembro de 2015
Breast cancer is the second most deadly cancer worldwide, with almost 13,000 fatalities last year and 57. 120,000 new cases discovered. And the best way to fight the disease is prevention. The breast self-examination must be performed once a month, more or less 15 days after the menstrual period and the mammogram must be performed from the age of 40, annually.
On October 24, Friato carried out, in partnership with Unimed Vale do Corumbá, the October Rose walk. The event was attended by our collaborators who came together to raise awareness among other women about the importance of preventing breast cancer.
Through this partnership, all company employees over 40 and those over 35 who have a family history of the disease underwent a mammography exam free of charge. The campaign also featured an awareness lecture, given by nurse Paula Rayane de Oliveira Maia, who clarified the doubts of our employees, showed risk factors, symptoms and ways of preventing the disease.
Breast cancer, we need to talk about it!