Friato, known for its commitment to quality and flavor, is launching a new visual identity. This transformation aims to strengthen our presence in the market, modernize communication with consumers and offer a more diversified and organized portfolio.

New Look and More Practical Packaging

We are introducing a renewed logo, vibrant colors and a visual identity that reflect our values ​​of innovation and tradition. The packaging has been redesigned to be more modern and practical, making it easier to choose the product and improving the consumer experience.

Organized Portfolio for Every Moment

To make choosing products even easier, our portfolio is now divided into three categories:

• Your Way for Everyday Life: Practical products for everyday life, such as chicken cuts in trays, IQF, sausages, sliced ​​cold cuts, butter, sausages and cream cheese. Ideal for quick and tasty meals.
• Your Way on the Barbecue: Special meats and side dishes for barbecue, including sausages, seasoned cuts, garlic bread and coalho cheese. Perfect for gatherings and celebrations with friends and family.
• Your Way Special: Premium products for special occasions, such as smoked mortadella, Canadian loin and aged breast fillet. Perfect for moments that require a touch of sophistication and surprising flavor.

With the rebranding and packaging redesign, we reaffirm our commitment to offering high-quality, innovative products that meet the needs and preferences of consumers. This is a new chapter in Friato's history, marked by modernity and an ongoing commitment to excellence.