On December 7th and 8th, the 16th National Sales Meeting took place at the Friato Industrial Complex under the inspiring theme "Towards Excellence." The event brought together distributors and brand representatives with the aim of presenting the statistical data for the year 2023, introducing upcoming releases, and showcasing the production process.

Over the course of the 2 days, participants had the opportunity to attend important lectures and training sessions. They also visited the Friato Industrial Complex, gaining insights into the production process and exploring the future Thermoprocessed Factory.

Additionally, the first-hand launch of the Tomazini Group's biography, titled "We believe in what we do!" took place, presenting the journey of the Tomazini Family.

"Quality of people must come before the quality of any product; without the quality of people, it is impossible to achieve other qualities." - Francisco Tomazini, CEO of Friato Alimentos.

This perspective underscores the importance of human capital, emphasizing that investment in the development of people is the foundation for excellence.